June 11, 2019

Join us for our biggest sale of the season. We are offering 20% off STOREWIDE!

December 6, 2018

We have put together a simple and beautiful holiday gift guide to help you get through your shopping this year. We have so many options from clothing to accessories, that we are positive we can help you check off every person on your list. From headbands to candles let...

November 14, 2018

Join us this Saturday, November 17th at 7am to get a head start on your holiday shopping. Shoppers wearing their pajamas from 7am to 11am will enjoy INCREDIBLE savings! Our BOGO deals are back and even bigger, this year we are including our best selling Boho Bandeau he...

March 20, 2018

Today is the official start of Spring! Which means more fashion fun for all of us in Michigan. It is time to store away all those black and gray clothes lining your closets and replace them with bright colors and calming pastels. I am going to round up some of this yea...

November 22, 2017

Happy Thanksgiving Everyone!

We hope you have a great weekend celebrating with family and friends. This is a time to be thankful for all we have in life. One of my favorite sayings for this time of the year is: 

In the spirit of giving, we are excited to offer some great...

November 10, 2017

Its back! No, it's not the new iPhone, its the 10th annual Earlier than the Bird Sale! Only 5 Hours long, join us downtown Boyne City on Saturday the 18th for amazing deals. Most stores share their BEST deals of the season this day and we have so much to offer! We are...

September 28, 2017

With the excruciating temperatures past us (thank goodness) we can finally get into the Fall spirit. That means its time to get out your soup pots, bring out the leaf blowers, and dust off your fall booties.

We are fully stocked in all your fall needs. Ranging from boot...

May 30, 2017

We are excited to say that our Charlevoix store re-opened this Memorial weekend. Everything is brand new and waiting for you. We have some great new brands along with all of your old favorites. Stop by soon to check it out! We are open every day and you can find our ho...

February 7, 2017

Join us this weekend to celebrate all things chocolate. This annual event takes over downtown Boyne City in the sweetest of ways. The majority of local businesses will be participating in this weekend event.

Stop by the Boyne City store Friday, February 10th through Sat...